As my business associate and I were working on the look and feel of the new Spinland Studios logo we brainstormed a little about what kind of fun things we could make the elements do. One of the key notions we decided an animation should try to get across was the idea that “being flat” was too limited—and then dramatize the value added in adding that third dimension to a company’s branding.
From there we thought about flat things, and spinning (Spinland, after all) and the generally round shape of the logo’s double helix element gave rise to the idea for a coin metaphor. What happens when a (mostly flat) coin stops spinning? It falls over, of course!
With that concept as a framework the story line pretty much wrote itself. One requirement for this sequence was to keep it as short as possible while still telling the story, because a downsized version of the animation became an animated GIF and one of the tiles of our new web site’s custom-built interactive animated cover flow. The GIF version weighs in at 10 seconds while I allowed this full video version to run for 12.
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Spinland Studios, LLC is a high-tech branding and marketing studio in the Mohawk Valley of Upstate New York. We leverage the power and magic of 3D modeling and animation to take your company’s image places you can only imagine. Defy conventional marketing and bring your brand to life! Visit www.spinland.studio for more information and examples—then hire us to boost your company’s marketing image into the 21st century!