Archive: » 2015 » April

Google searches now penalizing non mobile-friendly sites

  • April 26, 2015

Is your site mobile friendly yet? If not, Google will now penalize it in search results. "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." Do you want to know how your site measures up? If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can use your Webmaster...

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Spinland Animation: New 3D Animated Logo

  • April 11, 2015

As my business associate and I were working on the look and feel of the new Spinland Studios logo we brainstormed a little about what kind of fun things we could make the elements do. One of the key notions we decided an animation should try to get across was the idea that "being flat" was too limited—and then dramatize the value added in adding that third dimension to a company's branding. From there we thought about flat things, and spinning (Spinland, after all) and the generally round shape of the logo's double helix element gave rise to the idea for a coin metaphor. What happens when a (mostly...

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Spinland Studios announces new website roll-out!

  • April 10, 2015

We're very excited to be able to roll out our completely-redesigned website. We feel it's an excellent statement about our abilities in graphics and animation, as well as in behind-the-scenes web coding for fun and interesting custom effects. Please take some time to check it out! Spinland Studios, LLC is a high-tech branding and marketing studio in the Mohawk Valley of Upstate New York. We leverage the power and magic of 3D modeling and animation to take your company's image places you can only imagine. Defy conventional marketing and let us bring your brand to life!...

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Spinland Animation: Ski NY!

  • April 7, 2015

I've said this before, and I'll say it again: despite my love for Central New York I am not a Winter sports person. While some folks are keen to strap boards to their feet and go slaloming down some snow-dappled hill, bouncing over moguls and kicking up clouds, my idea of the best way to spend the snowy months is seated by a roaring fire with a dram of good Scotch. That being said, I can appreciate the folks who are into playing Sundeck Charlie (follow the link if you don't already get the reference) even if I've no desire to join them. That's why when the Matt Brewery came out with a brew they...

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CG Animation: Math Matters

  • April 2, 2015

One of the dirty secrets of working with CGI and associated animation is this: math matters. Remember in high school trig class, when you had to create all those tedious graphs of various functions? Yeah, that's going to be important some day. Really. How about pre-calculus, when you needed to care about the instantaneous slope of functions at various points? Bingo: you'll need that. I don't want to scare away the wannabe animator, but if you want to belly up to the table you need to be able to handle what's being served. An important aspect of believable animation is timing, and to get that aspect...

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