Business Rants

How can an American freelancer compete in a global market?

  • July 9, 2013

I see a lot of justified hand-wringing out there over a common problem freelancers (especially in creative fields like graphic arts) encounter: overseas competition leads to jobs being awarded at rates that as an American we simply cannot accept–not and subsist in this country. I submit the problem isn’t insurmountable, and does not require government meddling in the marketplace. The key is in avoiding “clearinghouse” sites like iFreelance which commoditize your talents and skills into a faceless lowest bidder role.

What you need to do is focus on relationship marketing. Find your niche, and become the best damned whatever in that niche. Ask yourself some important questions:

  • What is it about you that makes your value added so good that the client will choose you instead of the lowest bidder?
  • What are the relationships you’re forging?
  • What can you do that no one else in your market can provide?

If you can’t answer these questions then I respectfully submit you need to make getting those answers your priority if you are to succeed as an American freelancer in a global market.

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