Archive: July 2013 - Spinland Studios, LLC

How can an American freelancer compete in a global market?

  • July 9, 2013

I see a lot of justified hand-wringing out there over a common problem freelancers (especially in creative fields like graphic arts) encounter: overseas competition leads to jobs being awarded at rates that as an American we simply cannot accept--not and subsist in this country. I submit the problem isn't insurmountable, and does not require government meddling in the marketplace. The key is in avoiding "clearinghouse" sites like iFreelance which commoditize your talents and skills into a faceless lowest bidder role. What you need to do is focus on relationship marketing. Find your niche, and become...

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