It has been a roller-coaster ride for Apple fans this week. Hype, hysteria, widespread disappointment, then heartbreaking tragedy. I’m a relative newcomer to things Apple but, during the short time I’ve used their products, I’ve come to understand why they are such a draw and I felt myself caught up in this week’s events like any long-time MacHead.
I didn’t know how to wrap my thoughts around the whole thing, but then this morning I read some words that seemed to do it for me. The author is Robert Scoble, a tech reporter of some renown. He originally posted the piece here on Google Plus. You can follow him there at this link, and at this link on Facebook. I recommend it.
I’m going to borrow his words, now:
Dear Tim Cook: I’m sorry
I gave you a tough time today. I thought you didn’t come up to some imaginary bar I held in my head. I didn’t get why you didn’t come out with bigger news. I didn’t get why everyone in my network was telling me about the big things that were planned that didn’t come out.
Now we know.
Today a guy I know at Facebook told me that Apple just “went dark” this weekend and stopped answering emails and phone calls (they had amazing new iPhone and iPad apps and a new developer platform all ready for announcing). Folks inside Facebook thought they had done something massively wrong. No, they hadn’t. Truth is you had something deeper to deal with.
The fact that you, and your team, went on stage, knowing that Steve Jobs was close to death, is a testament to your professionalism. I felt that you had called it in a bit, but now I know the truth. You weren’t calling it in at all. You were doing an amazing job while knowing what was coming.
Today I feel guilty because I gave you a tough time about your first press conference. Now that I know what was going on behind the scenes I owe you an apology. I’m sorry, I owe you and your team one.
My heart is with you during this tough time.
I also recommend his touching follow-up blog post:
That is all.